If you think that negative SEOs aren’t real, you are possibly at risk. Because there is a dramatic increase in the destruction of genuine content due to the invasion of negative SEO in the market, it has the capabilities to destroy the entire site, and it can even extend to the leakage of organic search visibilities and potential revenue. If you are looking for the most effective ways to protect your sites form negative SEO, then this article is a perfect spotlight for your search.
Before you step into the beast hunt, it is better to gain few insights about it.
What is Negative SEO?
Negative SEO can be coined as a practice of inducing black hat techniques over an alternative site. Usually, the motto of this practice is to blemish the ranking of that site which has significant traffic achieved. It is pure malpractice of ruining the competition in the industry.
What are the forms of Negative SEO attacks?
There are many forms of negative SEO attacks, and few are as follows:
- Website hack
- Generation of spam links and content to your site – you can use social signals
- Copying your content to induce redundancy
- Pointing faulty links to your site
- Creating fake profiles of your name
- Breaching your content and links
How to protect the site from Negative SEO?
There are multiple ways to protect your site from Negative SEO, they are
· Regular audit of content and links
Having a regular inspection of content and links can prohibit breaching for a significant scale. It is considered as the best practice in all sorts of businesses. It is a very suitable way to rectifying a Negative SEO attack.
· Monitor your Site Speed
Monitoring the site speed is one of the acute ways of identifying inept attacks on your site. Using crawling tools can help you find out suspicious content on your websites. Make sure your site does not possess much load which can drive it to a severe crash.
· Check for scraped content
Not everyone is creative enough to generate engaging content, to fill up this flaw many breaches the policy and copy the slices or even the whole content and claim it as their own. This is one of the most significant jeopardies of the content industry. Make sure you keep a follow up with the contents and the relatable links on it.
· Have an eye on your reviews
The attacks of negative reviews on your site to damage the reputation and the traffic of your website have high chances. Negative reviews always hurt; they come up with bitterness. They might significantly impact your future growth. Make sure you always follow your reviews and are aware of the fake reviews.
· Monitor the keywords
The keywords bouncers are the common kind of threats in content marketing. There are many keywords which are programmed with a bot and drive the user to a false target. This is a bad signal of attack. Make sure you mind all the keywords before you include them in your sites.