On Page SEO Factors

I wanted to give you guys a brief rundown of what is important when it comes to on page SEO.

This is the stuff that you control and is very important to SEO as I have stated again and again (maybe too often).

So I found an infographic to help those who learn visually to see what is going on, and I will break it down below for those that would rather not read it.

On Page SEO

The following are the factors that I believe are important in on page SEO and are also highlighted in the infographic below.

The Page Itself

First let’s take a look at the things you should be doing on the page itself.

  1. Do NOT target more than two phrases within a page/post. Of course you can have your words in phrases, but don’t try to cover too many bases.
  2. Try to put the main keywords near the start of the Title tag
  3. Use the keywords in the page/post URL
  4. If you have images on the page, put the keywords in at least the first image’s alt attribute
  5. Quality content that naturally uses keyword phrases
  6. Internal links to relevant pages
  7. External links to authority sites (not mentioned below but important)

 Create Valuable Content

This is becoming a big thing on it’s own, although it is mentioned above. Content is very big to Google, as they measure what is clicked, visited, read and so on.

They also rate content based on the external links to it, which is ultimately a sign of quality content.

Here are the content factors you should be aware of:

  1. Create unique content (you can reword or reference, but don’t copy)
  2. Avoid sales and promotional content (drives readers away)
  3. Include relevant images or videos in your posts (helps keeps readers interest)
  4. Your content should be relevant to the title and description, else the user will leave

All in all content and the quality, relevance and linkability of it is becoming one of the top factors in SEO.

User Experience

Google and the user are caring more and more about your site and it’s usability.

That means and attractive, fast loading and useful website that is easy to navigate.

So you need to be careful of the following:

  1. Quality Design (appealing sites reek of authority and keep users longer)
  2. Mobile Responsive Site (Works on all devices)
  3. Loads Fast (reduces chance user will leave, and makes Google happy)
  4. Navigation should be simple to use and easy to find relevant content on the site
  5. Link within the site to relevant content
  6. Link external to relevant content

A great website is attractive, sticky and useful to everyone. Don’t fill up your site with junk, ads and banners or overfill with text. You should also make sure to have large fonts and well spaced out text (headings, bullet points and so on).

Final Words

There are other minor technical elements mentioned in the infographic below, but I believe that the majority are covered above.

Just be sure to have a sitemap (xml) that is registered with the webmaster tools for the search engines to ensure you new content is crawled.

If you have any comments be sure to put your two cents in below.

On Page SEO Factors

Infographic Courtesy ofhttp://www.vervesearch.com/blog/on-page-optimisation-guide/

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Why On Page SEO Is Still Important

I was listening to an interview with Rand Fishkin from Moz the other day. And he said something that I think a lot of people believe but do not say.

And that is that SEO has really not changed much in the last 10 years, despite what people may think. IN fact, he said that a lot of SEO is still the same.

And one of the key elements that be and I believe are still the same, and even more useful today than ever before is on page SEO.

Just for reference, here is a great article featuring some of these ideas from Rand himself.

On Page SEO in 2014

So on page SEO is still absolutely crucial in 2014, and I honestly believe that.

In fact, on page probably is one of the most important factors because you can control it and Google has left it pretty much alone even with all the Google algorithm updates lately.

What Google has actually been trying to do instead is to target spammy tactics from SEOs and that has led to just a few things that are less relevant in SEO today.

So what are those things?

Well from what Rand was saying, and what I have seen to be the case it is keyword density.

This was something that could, in the past, help you get ranked. But today it is less and less important.

 

What has changed with Google?

Google has learned more and more about semantic search and contextual information. This also affects user intent, which is of course not always easy to determine.

But let me give you an example.

Say you use a voice search mechanism, then you are far less likely to type in : close restaurant pizza.

But something like: what is the closest pizza restaurant to me now

And as these searches get more and more complex and localized, it gets harder for Google to match them.

SO they are looking for elements inside your content to match, even if it is not an exact match. They are smarter than you might think.

What has stayed the same?

So far, from what we can tell and what Rand was saying in the discussion we heard, it is all of the rest of the on page SEO that is relevant.

So things like your

  • Page Title
  • Meta Description
  • URL
  • Maybe headings and other elements

So you have to keep doing your on page stuff to be relevant and show Google what your article is about. And your readers too. Don’t forget them. After all, you can rank, but if your heading and content are not relevant or compelling, no one will read it. So kinda pointless huh?

Final Ideas

Don’t give up on on page SEO, and stay away from the spammy stuff. That should get you ranking in the long term.

Any questions, comments, ideas, leave them below :>

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5 Top SEO Resources to Learn From

Learning SEO is not easy and finding the right people to learn from when you start is also difficult.

That is why I want to show you some of the best resources out there for getting started with SEO.

These range from the easy to the difficult and from the short to the long.

But all in  all these are some of the most comprehensive SEO guides around, and they will certainly give you a heads up in this niche.

The SEO Guides

These are the SEO guides that I recommend, so see which one suites your needs and take a look

The Moz Beginners SEO Guide

The Moz guide is extremely comprehensive taking you through the following topics

  • How search engines operate
  • Why you need SEO marketing
  • Keyword Research
  • SEO Friendly Design
  • Usability and content
  • Link Building
  • Myths and Misconceptions
  • Tracking and Analysis

If you don’t learn something with this guide, then there is no hope !

Forbes SEO Guide

Forbes has a small Guide that is perhaps a good start if you do not have time to read the full Moz one above

They cover things from

  • Keyword Research
  • On Page SEO
  • Mobile SEO
  • Google Authorship
  • Link Building
  • Content Strategy

Buffer’s Complete Beginner’s Guide to SEO

Buffer has a history of creating epic content and even on topics that are not typical for their social media niche.

And I guess this guide is one of those pieces.

In their guide, Buffer covers:

  • What is Search
  • Factors Affecting Search
  • What does an SEO do?
  • Further SEO Reading

This is another easy to digest guide for the beginner and would perhaps be a second step to Forbes’ guide above.

Google’s SEO Starter Guide

Although not always the best place to start, it sometimes pays to read what the masters of search, Google, have to say.

Their guide gives you an insight into what they expect form a site and how they would go about ranking it more highly.

Their guide covers:

  • SEO Basics
  • Site Structure
  • Improving Content
  • Website Crawlers
  • SEO for Mobile
  • Promotions and Analysis

Worthy of a read at some point in your SEO career, Google certainly know what they are talking about.

Search Engine Lands SEO Page

More of a collection of information and posts, Search Engine Land has a great page with SEO information that you might want to bookmark.

There page has everything ranging from:

  • Guides
  • News
  • Library
  • Posts

Another one that is certainly worthy of a bookmark.

Let us know your best guide

Almost all the pro sites have a guide to SEO and it is very hard to know which one is the best. But we would like to know what references you use for your SEO work?

Let us know in the comments below.

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Why be so Negative about SEO?

You hear it all the time about SEO>

SEO does not work?

SEO is dead?

SEO is all about spammy link building that only harms your site?

SEO is a waste of money, focus on social media instead?

We want to help dispel all of this negativity in 2014 and build a better web world with top rate SEO advice that you can use and grow in the SERPS.

Can SEO Work?

You might be asking yourself this in the face of all of this negative SEO advice. Can SEO really work in 2014?

The answer my friends is a resounding YES!

SEO still works, and can have a real effect on the traffic to your website and the new customers that you wish you could find in real life.

Google and friends can bring you a whole swathe of new customers in numbers you almost cannot imagine.

in fact, for many people, SEO is the top traffic source for their website, unless they have a massive social media presence. Although possible, it does not happen that often!

What kinds of things work?

The aim of this post was only to get you on our side and try to start the blog off with an air of positivity and hopefully a little advice to get you going.

In fact, if you want to see what the industry specialists believe and are doing, you can just read Moz’s 2014 survey. That will give you an idea of what people believe is working.

So what kinds of things are really working for SEO in 2014?

Well, here are a few things that have always worked, and continue to have a positive outcome on your rankings:

  • On Page SEO (this is the fundamentals of SEO and will always work)
  • White hat link building (form relationships and you will get links)
  • Some social media and other website profiles to round off your profile
  • Some blog comments to build relationships and links (although these links are weak they are part of a normal link profile)

So Get Out There and do it

Don’t let all the SEO naysayers get you down. SEO is still alive and kicking and can work for you and your business today.

Try some of the ideas above and you will see the benefits start rolling in.

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