Google Reviews

SEO Considerations for Local Businesses

There are a lot of things you need to think about when running a business. Whether it is online or offline, your website is one of the most important assets of your business.

It is used to advertise your business, teach your customers about what it is that you do. Help you get found and contacted, especially if you have a physical presence. And also, it is there to help you get found on Google.

There are thousands of people out there looking for the products and services that you offer, and if you have a local presence, that is an actual store, then there are some specific things you need to do in order to get found high on Google.

What Can A Business Do To Get Found on Google

Local Business on GoogleThere are a lot of different things you can do to get found on Google, and some of them are very specifically designed to help you get found for local searches.

Here are some of the most important things you have to consider in order to get found on a local web search.

Related Post: In fact, if you want a shortcut, this is a great post on local sep and how to generally improve your results:

Register With Google Business

Fundamentally, one of the most important things you can do to get found on local search is to register with Google Business.

That means registering here, and also verifying your business location with Google. This usually means a postcard is sent to your address, and you then have to type in the code that they send you.

Once this is done, you should also fully fill out your Google Business Page including

  • relevant category
  • business description
  • opening hours
  • address and phone number (which is probably already there)

If you want a full list of they most important aspects, I recommend you check out this website.

Reviews on Google And Others

Google ReviewsPart of the next step in order to push yourself up on the local pack *you know the top 5-6 sites shown on local search results.) is to get reviews on websites that can help.

This means using reviews on your Google pLus pages as a beginning. Here is a post on how to go about getting those.

So Google reviews are very important. But what is also great is to get reviews on other top websites that you are registered with such as Yelp.

This will all ultimately help you rank higher in local search.

Standard SEO Helps Too

But don;t forget about standard SEO tactics and techniques too. Although you have to aim to be in the top local search results, sometimes you want to be in the standard results below that too.

Then you need to focus on the standard list of SEO techniques that any good SEO has to do such as

Once you have those in place, and your website authority builds. you will find that you will rise naturally in the rankings too.

It also pays to have useful and amazing content that people want to share on social media, so don’t just write whatever you feel like. Come up with a meaningful content plan that will propel your content across the web and have people talking about your company and your content for a long time to come.

Last Ideas

Put at least a little bit of this into action and start to rank both localy and generally for the keywords of your choice today.

You will certainly benefit in the long run for it as it will help you start to reduce your dependency on Adwords and other advertising techniques. Especially when you start to rank a lot higher on Google and get the traffic to your site and start converting them into customers!

Let us know how you get on with these tips and whether you need help with ranking on Google. You can always contact us.

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Social Media, Blogging and SEO Resources

This kind of post is very helpful to a lot of people out there, I know.

It saves a lot of time for you, finding all the best resources out there for your website.

So we have collected some of the best and most useful resources, websites and tools that we know and use for our customers and sites.

We have divided them up into categories so it is easier to find what you are looking for.

If you have any tools you would like to add to the list, be sure to let us know in the comments below.

Social Media

Social media is a very time intensive and difficult area for all of us. Especially SEO experts like us. We just like to focus on what we do best.

So here are a few tools you might like to use to help you with your social media efforts.

Buffer App – Social Media Sharing

buffer-logo If all you want to do is save time in sending out social media posts to most of your accounts, then Buffer is enough for you.

You can schedule posts out any time you like, or at optimal times for social media accounts like Twitter, LinkedIn, Facebook, Google+ pages.

We love buffer as it saves us so much time and you can share content from almost anywhere. So as you are reading, if you find something shareable, it is very easy.

Mav Social – Social Media Management



One of the newer players on the social media tools block,  Mav Social are making a bit of a splash because they are focused on images and other media.

Their tools, even if you are using the free version is quite comprehensive, giving you campaigns, analytics, various social media sharing (including Asian social media and video sites).

But the biggest thing they are doing, that no one else has done yet it to give you a place to put all your media. This is great if you use a lot of images in social media, which you should be. And if you don’t have an image for a post, you can use their massive image library.

Give them a try.

Bitly – Link Shortening


Bitly is one of the better link shortening tools out there. And for use in social media, especially Twitter, this is one of the things you want to have setup to save space.

We use it with Buffer, but in general it is great for shortening links you use anywhere. It also has lots of customizations (like your own bitly url or even your own domain) and also analytic. Which is great if you want to see how your stuff is doing.


Blogging and creating content is something that we all need to be doing in order to get more links and social shares. It also helps a whole lot with general website traffic and SEO.

To help you find that content, whether it is for sharing on social media or using in your blog content, here are a few tools we recommend.



More focused on social media than anything else. Swayy is a great place to find trending blog posts.

This not only helps on social media, but also with finding relevant information and the trends, so you can know what to write about next.



Similar to Swayy, but more based on the blogs you tell it to show. Feedly is a replacement for Google Reader, which as many of you know died a while ago.

I add all my favorite blogs in categories and then check them once a day to see what is interesting, sharable and worth reading.

It also allows you to share via Buffer, in case you are now doing that too.


We have already blogged about some of the best website analysis tools out there in this post. But there are a couple more tools you might be interested in trying out.

Google Webmaster Tools

This is not really a revelation to many people, but a lot of website owner’s are not taking advantage of the information in Webmaster tools. All you have to do is hook up your website to it and you will get lots of relevant data on how your search rankings are doing, what keywords you are getting ranked for. If there are any problems with your site and so forth. It is definitely worth a look.

SEM Rush


There is a lot of data in this tool which can be really handing for competition analysis, keywords research, advertising information and a lot more.

Even if you are using other tools like Moz or Majestic, this one has a different take on SEO and is worth a shot.

Hopefully you got some great ideas of tools to use from this post. Be sure to try some out and let us know how you go.


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On Page SEO Factors

I wanted to give you guys a brief rundown of what is important when it comes to on page SEO.

This is the stuff that you control and is very important to SEO as I have stated again and again (maybe too often).

So I found an infographic to help those who learn visually to see what is going on, and I will break it down below for those that would rather not read it.

On Page SEO

The following are the factors that I believe are important in on page SEO and are also highlighted in the infographic below.

The Page Itself

First let’s take a look at the things you should be doing on the page itself.

  1. Do NOT target more than two phrases within a page/post. Of course you can have your words in phrases, but don’t try to cover too many bases.
  2. Try to put the main keywords near the start of the Title tag
  3. Use the keywords in the page/post URL
  4. If you have images on the page, put the keywords in at least the first image’s alt attribute
  5. Quality content that naturally uses keyword phrases
  6. Internal links to relevant pages
  7. External links to authority sites (not mentioned below but important)

 Create Valuable Content

This is becoming a big thing on it’s own, although it is mentioned above. Content is very big to Google, as they measure what is clicked, visited, read and so on.

They also rate content based on the external links to it, which is ultimately a sign of quality content.

Here are the content factors you should be aware of:

  1. Create unique content (you can reword or reference, but don’t copy)
  2. Avoid sales and promotional content (drives readers away)
  3. Include relevant images or videos in your posts (helps keeps readers interest)
  4. Your content should be relevant to the title and description, else the user will leave

All in all content and the quality, relevance and linkability of it is becoming one of the top factors in SEO.

User Experience

Google and the user are caring more and more about your site and it’s usability.

That means and attractive, fast loading and useful website that is easy to navigate.

So you need to be careful of the following:

  1. Quality Design (appealing sites reek of authority and keep users longer)
  2. Mobile Responsive Site (Works on all devices)
  3. Loads Fast (reduces chance user will leave, and makes Google happy)
  4. Navigation should be simple to use and easy to find relevant content on the site
  5. Link within the site to relevant content
  6. Link external to relevant content

A great website is attractive, sticky and useful to everyone. Don’t fill up your site with junk, ads and banners or overfill with text. You should also make sure to have large fonts and well spaced out text (headings, bullet points and so on).

Final Words

There are other minor technical elements mentioned in the infographic below, but I believe that the majority are covered above.

Just be sure to have a sitemap (xml) that is registered with the webmaster tools for the search engines to ensure you new content is crawled.

If you have any comments be sure to put your two cents in below.

On Page SEO Factors

Infographic Courtesy of

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Why On Page SEO Is Still Important

I was listening to an interview with Rand Fishkin from Moz the other day. And he said something that I think a lot of people believe but do not say.

And that is that SEO has really not changed much in the last 10 years, despite what people may think. IN fact, he said that a lot of SEO is still the same.

And one of the key elements that be and I believe are still the same, and even more useful today than ever before is on page SEO.

Just for reference, here is a great article featuring some of these ideas from Rand himself.

On Page SEO in 2014

So on page SEO is still absolutely crucial in 2014, and I honestly believe that.

In fact, on page probably is one of the most important factors because you can control it and Google has left it pretty much alone even with all the Google algorithm updates lately.

What Google has actually been trying to do instead is to target spammy tactics from SEOs and that has led to just a few things that are less relevant in SEO today.

So what are those things?

Well from what Rand was saying, and what I have seen to be the case it is keyword density.

This was something that could, in the past, help you get ranked. But today it is less and less important.


What has changed with Google?

Google has learned more and more about semantic search and contextual information. This also affects user intent, which is of course not always easy to determine.

But let me give you an example.

Say you use a voice search mechanism, then you are far less likely to type in : close restaurant pizza.

But something like: what is the closest pizza restaurant to me now

And as these searches get more and more complex and localized, it gets harder for Google to match them.

SO they are looking for elements inside your content to match, even if it is not an exact match. They are smarter than you might think.

What has stayed the same?

So far, from what we can tell and what Rand was saying in the discussion we heard, it is all of the rest of the on page SEO that is relevant.

So things like your

  • Page Title
  • Meta Description
  • URL
  • Maybe headings and other elements

So you have to keep doing your on page stuff to be relevant and show Google what your article is about. And your readers too. Don’t forget them. After all, you can rank, but if your heading and content are not relevant or compelling, no one will read it. So kinda pointless huh?

Final Ideas

Don’t give up on on page SEO, and stay away from the spammy stuff. That should get you ranking in the long term.

Any questions, comments, ideas, leave them below :>

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5 Top SEO Resources to Learn From

Learning SEO is not easy and finding the right people to learn from when you start is also difficult.

That is why I want to show you some of the best resources out there for getting started with SEO.

These range from the easy to the difficult and from the short to the long.

But all in  all these are some of the most comprehensive SEO guides around, and they will certainly give you a heads up in this niche.

The SEO Guides

These are the SEO guides that I recommend, so see which one suites your needs and take a look

The Moz Beginners SEO Guide

The Moz guide is extremely comprehensive taking you through the following topics

  • How search engines operate
  • Why you need SEO marketing
  • Keyword Research
  • SEO Friendly Design
  • Usability and content
  • Link Building
  • Myths and Misconceptions
  • Tracking and Analysis

If you don’t learn something with this guide, then there is no hope !

Forbes SEO Guide

Forbes has a small Guide that is perhaps a good start if you do not have time to read the full Moz one above

They cover things from

  • Keyword Research
  • On Page SEO
  • Mobile SEO
  • Google Authorship
  • Link Building
  • Content Strategy

Buffer’s Complete Beginner’s Guide to SEO

Buffer has a history of creating epic content and even on topics that are not typical for their social media niche.

And I guess this guide is one of those pieces.

In their guide, Buffer covers:

  • What is Search
  • Factors Affecting Search
  • What does an SEO do?
  • Further SEO Reading

This is another easy to digest guide for the beginner and would perhaps be a second step to Forbes’ guide above.

Google’s SEO Starter Guide

Although not always the best place to start, it sometimes pays to read what the masters of search, Google, have to say.

Their guide gives you an insight into what they expect form a site and how they would go about ranking it more highly.

Their guide covers:

  • SEO Basics
  • Site Structure
  • Improving Content
  • Website Crawlers
  • SEO for Mobile
  • Promotions and Analysis

Worthy of a read at some point in your SEO career, Google certainly know what they are talking about.

Search Engine Lands SEO Page

More of a collection of information and posts, Search Engine Land has a great page with SEO information that you might want to bookmark.

There page has everything ranging from:

  • Guides
  • News
  • Library
  • Posts

Another one that is certainly worthy of a bookmark.

Let us know your best guide

Almost all the pro sites have a guide to SEO and it is very hard to know which one is the best. But we would like to know what references you use for your SEO work?

Let us know in the comments below.

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Why be so Negative about SEO?

You hear it all the time about SEO>

SEO does not work?

SEO is dead?

SEO is all about spammy link building that only harms your site?

SEO is a waste of money, focus on social media instead?

We want to help dispel all of this negativity in 2014 and build a better web world with top rate SEO advice that you can use and grow in the SERPS.

Can SEO Work?

You might be asking yourself this in the face of all of this negative SEO advice. Can SEO really work in 2014?

The answer my friends is a resounding YES!

SEO still works, and can have a real effect on the traffic to your website and the new customers that you wish you could find in real life.

Google and friends can bring you a whole swathe of new customers in numbers you almost cannot imagine.

in fact, for many people, SEO is the top traffic source for their website, unless they have a massive social media presence. Although possible, it does not happen that often!

What kinds of things work?

The aim of this post was only to get you on our side and try to start the blog off with an air of positivity and hopefully a little advice to get you going.

In fact, if you want to see what the industry specialists believe and are doing, you can just read Moz’s 2014 survey. That will give you an idea of what people believe is working.

So what kinds of things are really working for SEO in 2014?

Well, here are a few things that have always worked, and continue to have a positive outcome on your rankings:

  • On Page SEO (this is the fundamentals of SEO and will always work)
  • White hat link building (form relationships and you will get links)
  • Some social media and other website profiles to round off your profile
  • Some blog comments to build relationships and links (although these links are weak they are part of a normal link profile)

So Get Out There and do it

Don’t let all the SEO naysayers get you down. SEO is still alive and kicking and can work for you and your business today.

Try some of the ideas above and you will see the benefits start rolling in.

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