There are a lot of things you need to think about when running a business. Whether it is online or offline, your website is one of the most important assets of your business.
It is used to advertise your business, teach your customers about what it is that you do. Help you get found and contacted, especially if you have a physical presence. And also, it is there to help you get found on Google.
There are thousands of people out there looking for the products and services that you offer, and if you have a local presence, that is an actual store, then there are some specific things you need to do in order to get found high on Google.
What Can A Business Do To Get Found on Google
Here are some of the most important things you have to consider in order to get found on a local web search.
Related Post: In fact, if you want a shortcut, this is a great post on local sep and how to generally improve your results: http://madlemmings.
Register With Google Business
Fundamentally, one of the most important things you can do to get found on local search is to register with Google Business.
That means registering here, and also verifying your business location with Google. This usually means a postcard is sent to your address, and you then have to type in the code that they send you.
Once this is done, you should also fully fill out your Google Business Page including
- relevant category
- business description
- opening hours
- address and phone number (which is probably already there)
If you want a full list of they most important aspects, I recommend you check out this website.
Reviews on Google And Others
This means using reviews on your Google pLus pages as a beginning. Here is a post on how to go about getting those.
So Google reviews are very important. But what is also great is to get reviews on other top websites that you are registered with such as Yelp.
This will all ultimately help you rank higher in local search.
Standard SEO Helps Too
But don;t forget about standard SEO tactics and techniques too. Although you have to aim to be in the top local search results, sometimes you want to be in the standard results below that too.
Then you need to focus on the standard list of SEO techniques that any good SEO has to do such as
- website optimisation
- on page seo
- link building
Once you have those in place, and your website authority builds. you will find that you will rise naturally in the rankings too.
It also pays to have useful and amazing content that people want to share on social media, so don’t just write whatever you feel like. Come up with a meaningful content plan that will propel your content across the web and have people talking about your company and your content for a long time to come.
Put at least a little bit of this into action and start to rank both localy and generally for the keywords of your choice today.
You will certainly benefit in the long run for it as it will help you start to reduce your dependency on Adwords and other advertising techniques. Especially when you start to rank a lot higher on Google and get the traffic to your site and start converting them into customers!
Let us know how you get on with these tips and whether you need help with ranking on Google. You can always contact us.