Negative SEO Attack
Learn the negative impacts of SEO from the experts to always be on the safe side of building your brand while picking the smartest and fastest strategies.
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Types of Unnatural Links and Link Building Strategies
The sophistication of Google analysis has induced multiple threads of complexities. Every website is on a marathon of ranking highest. The SEO factors are fulfilled to the fullest, and every day, a new algorithm is embraced to simplify the techniques of link building and ranking. Not every link is good and genuine. There is a multitude of unnatural links and strategies involved during the generation of a winning website.
Here is a quick list of unnatural links and link building strategies that helps you nail an incredible site, wining the highest rank in the Google search algorithm.
1. Link for link
Google is stringent when it comes to the links and backlinks. Imagine you are a health care service provider and has links from many hospitals and medical shops in and around your city. The game is simple if you link them on your site and they link you back. But the complexity induces when they have thousands of links on their website with enormous other clients similar to you. This might give Google a chance to flag you with penalties. This method is not much favourable in the Google platform.
2. Money for Links
It is one of the prevalent and convenient methods of incorporating unnatural links. It involves acquiring the links to your site after embracing a certain amount of donation. Google does not entertain this method. This practice was prevalent during the mid of the 2000s. Paid links are easily found and impose significant threats by Google.
3. Goods and services for links
Do you know that the barter system of link trade is very popular in the industry? When people began to exchange the good and services for links, the spotlight of link business became very visible. If you accept a product or a service from any company, and in turn, you offer them an article with a link favouring them, it is called as link buying. If the company provides you with a good or service and in return, you offer them a favour article pointing a link to their business, and then it is a link given. This giving and taking of links is considered as the goods and services links.
4. Guest Posting
It is one of the unique methods of generating backlinks along with elevated traffic. It is usually done by the site or blog owners. They develop content or articles and include the links pointing their site or business. It is the best form of unnatural links. The guest posts include particular keywords rich in anchor texts. A guest post needs to be polished, and the quality needs to be in the peak.
5. Automatically generated links
It is one of the hazardous ways of creating relationships. It is considered as the internet polluter since it induces numerous artificial links. In this case, the links are generated in bulk and are used in multiple forms.
How to Protect Your Website from Negative SEO?
If you think that negative SEOs aren’t real, you are possibly at risk. Because there is a dramatic increase in the destruction of genuine content due to the invasion of negative SEO in the market, it has the capabilities to destroy the entire site, and it can even extend to the leakage of organic search visibilities and potential revenue. If you are looking for the most effective ways to protect your sites form negative SEO, then this article is a perfect spotlight for your search.
Before you step into the beast hunt, it is better to gain few insights about it.
What is Negative SEO?
Negative SEO can be coined as a practice of inducing black hat techniques over an alternative site. Usually, the motto of this practice is to blemish the ranking of that site which has significant traffic achieved. It is pure malpractice of ruining the competition in the industry.
What are the forms of Negative SEO attacks?
There are many forms of negative SEO attacks, and few are as follows:
- Website hack
- Generation of spam links and content to your site – you can use social signals
- Copying your content to induce redundancy
- Pointing faulty links to your site
- Creating fake profiles of your name
- Breaching your content and links
How to protect the site from Negative SEO?
There are multiple ways to protect your site from Negative SEO, they are
· Regular audit of content and links
Having a regular inspection of content and links can prohibit breaching for a significant scale. It is considered as the best practice in all sorts of businesses. It is a very suitable way to rectifying a Negative SEO attack.
· Monitor your Site Speed
Monitoring the site speed is one of the acute ways of identifying inept attacks on your site. Using crawling tools can help you find out suspicious content on your websites. Make sure your site does not possess much load which can drive it to a severe crash.
· Check for scraped content
Not everyone is creative enough to generate engaging content, to fill up this flaw many breaches the policy and copy the slices or even the whole content and claim it as their own. This is one of the most significant jeopardies of the content industry. Make sure you keep a follow up with the contents and the relatable links on it.
· Have an eye on your reviews
The attacks of negative reviews on your site to damage the reputation and the traffic of your website have high chances. Negative reviews always hurt; they come up with bitterness. They might significantly impact your future growth. Make sure you always follow your reviews and are aware of the fake reviews.
· Monitor the keywords
The keywords bouncers are the common kind of threats in content marketing. There are many keywords which are programmed with a bot and drive the user to a false target. This is a bad signal of attack. Make sure you mind all the keywords before you include them in your sites.