I wanted to give you guys a brief rundown of what is important when it comes to on page SEO.
This is the stuff that you control and is very important to SEO as I have stated again and again (maybe too often).
So I found an infographic to help those who learn visually to see what is going on, and I will break it down below for those that would rather not read it.
On Page SEO
The following are the factors that I believe are important in on page SEO and are also highlighted in the infographic below.
The Page Itself
First let’s take a look at the things you should be doing on the page itself.
- Do NOT target more than two phrases within a page/post. Of course you can have your words in phrases, but don’t try to cover too many bases.
- Try to put the main keywords near the start of the Title tag
- Use the keywords in the page/post URL
- If you have images on the page, put the keywords in at least the first image’s alt attribute
- Quality content that naturally uses keyword phrases
- Internal links to relevant pages
- External links to authority sites (not mentioned below but important)
Create Valuable Content
This is becoming a big thing on it’s own, although it is mentioned above. Content is very big to Google, as they measure what is clicked, visited, read and so on.
They also rate content based on the external links to it, which is ultimately a sign of quality content.
Here are the content factors you should be aware of:
- Create unique content (you can reword or reference, but don’t copy)
- Avoid sales and promotional content (drives readers away)
- Include relevant images or videos in your posts (helps keeps readers interest)
- Your content should be relevant to the title and description, else the user will leave
All in all content and the quality, relevance and linkability of it is becoming one of the top factors in SEO.
Google and the user are caring more and more about your site and it’s usability.
That means and attractive, fast loading and useful website that is easy to navigate.
So you need to be careful of the following:
- Quality Design (appealing sites reek of authority and keep users longer)
- Mobile Responsive Site (Works on all devices)
- Loads Fast (reduces chance user will leave, and makes Google happy)
- Navigation should be simple to use and easy to find relevant content on the site
- Link within the site to relevant content
- Link external to relevant content
A great website is attractive, sticky and useful to everyone. Don’t fill up your site with junk, ads and banners or overfill with text. You should also make sure to have large fonts and well spaced out text (headings, bullet points and so on).
There are other minor technical elements mentioned in the infographic below, but I believe that the majority are covered above.
Just be sure to have a sitemap (xml) that is registered with the webmaster tools for the search engines to ensure you new content is crawled.
If you have any comments be sure to put your two cents in below.
Infographic Courtesy of: http://www.vervesearch.com/blog/on-page-optimisation-guide/